Wednesday, May 21, 2014

Font of the Week #17: Bronson Gothic

   Good afternoon readers! It’s time again for the font of the week! Today we’ll take a look at one of the less well known Jukebox fonts: Bronson Gothic.

Bronson Gothic

   Bronson Gothic was designed in 2002 and is based on a hand-lettered alphabet I found in an old 1940s book on calligraphy and lettering design for advertising.

   What drew me to the design of this typeface was the cool industrial look that the letters have. To me they seem to have an almost 1930s and 1940s feel that makes me think of Depression design and WWII era posters mixed with some Russian Constructivist design elements as well. Russian Constructivism was an art movement around that same time period.

   Some of the design details of this typeface are what I think makes it so unique. The lowercase ‘r’ is a good example…I like how the arm of the r is just a block rotated sideways rather than the typical curved stem. This plays well off of the curves of some of the other letters like the lowercase ‘w’ or ‘e’. 

   The notch in the lowercase ‘o’ is almost suggestive of a tube of metal bent around to form the letter. This gives the font a sturdy and masculine feel that is so reminiscent of the 1930s/1940s industrial design.

   The font was named after a friend of mine who works in the investment business. It somehow seemed to fit with his practical and even-minded personality.

   Bronson Gothic is part of the Jukebox library and is available from Veer.

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