Wednesday, April 15, 2015

Font of the Week #40: Fanfare

   Good morning! I'm glad to see you back here again. This week’s featured font is “Fanfare” from the Jukebox collection.


   Fanfare is a digital revival that I created in 2004, making it one of the earlier Jukebox fonts. The original from which Fanfare was created was an old photo-typositing face called Phoenix that appeared in one of those old Dover type books.

   I was immediately drawn to this font because of its classic 1950s/1960 retro appearance. I thought it would make an excellent addition to the Jukebox collection and has been well received over the years. The modulated baseline adds to its charm and gives the font a childlike look which makes it perfect for any lighthearted subject or use.

   The endstrokes of the letters in Fanfare terminate in a pointed flared serif that give this typeface a vaguely Latin feel making it perfect for the menu of a Mexican restaurant or something similar.

   It also has other typically retro design features like the lower curve of the “S” being smaller than the top curve…the opposite of a more typical classical typeface. Similarly, the crossbars on the “E” and “F” are below the vertical midpoint of the letter, rather than above it.

   These kinds of fonts remind me of my childhood. Although I grew up as a small child in the 1970s, there was still a lot of carryover, especially in urban graphic design, from the late 50s and 60s. Fanfare is very similar to the lettering on the old Denny’s signs I remember as a kid. They have all gone the way of the Dodo much to my dismay. Today’s version seems to pale by comparison.

   As with the all the other fonts in the Jukebox library this was rereleased in 2012 in OpenType format and is available exclusively from Veer. This is a great choice for adding some playfulness to your designs!

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