Tuesday, January 6, 2015

Font of the Week #36: Eloquent Pro

   Hello! It's great to have you back again. This is a special week for two reasons. First, this is my first “Font of the Week” post for 2015 and second, this week’s font feature is very special. We will take a closer look at my font family called “Eloquent”.


  Back in late 2008 I received an email from Grant Hutchinson at Veer. Through the years, Grant and I had conferred many times on which font would make good additions to the Jukebox library. In this particular email, Grant suggestied that I take a look at and old photo-typositing face from the Photo Lettering Inc. library called “Pistilli Roman”. He sent me some samples along with the email.

   This beautiful did one style font had heavy contrast between thick and thin strokes and the thin strokes were like hairlines. The original Pistilli font had never been converted into digital format. Grant and I decided to recreate it and add it to the Jukebox library.

   I began work on this digital revival in early 2009 and it was finished later that same year. The original Pistilli Roman font was one roman face and despite much research I could never find an accompanying italic. As far as I know Pistilli never published one, so I set about designing one that would match to make a complete family set. I expanded the family to also include a small caps for both roman and italic and added a full set of swashes to each typeface.

   Eloquent has been a very popular seller for Jukebox and is one of my top 5 most successful typefaces. About a year after Eloquent was released to the public, I was contacted by Italian Vanity Fair to design a custom “caption” version for use at small print sizes. All versions are available from Veer.

   In addition to this, I was honored to have “Eloquent” chosen as one of the 25 winners of Communication Arts magazine ‘Best in Typeface Design’ for their 2011 Typography Annual. 

   Unlike some of the older Jukebox fonts which were later converted to OpenType, Eloquent was designed natively in this format. I made use of many of the special features of OT typefaces. Eloquent is part of the Jukebox library and is available from Veer. 

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