Tuesday, November 18, 2014

Font of the Week #34: Eastern Star

   Hello and welcome back! For this week’s Font of the Week we will be taking a closer look at “Eastern Star” from the Jukebox library…

Eastern Star

   This font was designed in 2006 and was inspired by a handlettered sample in an older how-to book from the 1940s on hand lettering for graphic artists. That particular book, I special ordered from a bookseller in Britain.

   I enjoyed both the calligraphic and asian qualities that this font has. It seems as appropriate for a Christmas card as it does for a menu at a Chinese or Polynesian restaurant. That is due to its “eastern” design elements, hence the name I gave it.

   For me, the font seems to call up images of nomads crossing the desert on camels. Perhaps to head east to trade with spices Asia or west to the holy land? Either way, there is a lot of versatility in this typeface for use on themed designs…

   For me type has always had an emotional connection and Eastern Star is no exception. The design of a typeface must evoke a feeling that relates to it. That is one of the reasons I am more geared toward designing display or headline fonts. Therein lies the wealth of emotion that type can convey.

   The font was originally released as a PostScript font but has now been updated to OpenType format. Eastern Star is available from Veer.com

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